Spot issues fast, Shape the right strategy, Walk with you to break through.
Clarity.
Confidence.
mOMENTUM
Our Story
Before thriveCXO, we were each helping businesses grow Sometimes even referred to the same companies without realizing it.
When we finally met, it clicked.
We’re wired alike—big-picture strategists obsessed with winning but with different strengths that make us stronger together:
Fredsees the model—where it works, where it breaks, and how to strengthen it.
Tim sees the gaps—in the people, in the processes, and how to solidify them.
We joined forces, refined what we’d each been doing for years, and built a system founders can trust:
the VIP Playbook™.
Now, we spend every day helping businesses make the right moves, at the right time building clarity, freedom, and lasting wins.
Meet the Founders
Tim Ray
I’ve spent decades starting, scaling, and simplifying businesses—not just for others, but for myself. I know firsthand the pressure of leading when the next move isn’t clear. My strength is cutting through complexity, spotting what’s missing, and aligning people and processes so leaders can move forward with confidence. For me, the win is simple: when a business is aligned, leaders get their time, clarity, and energy back—and growth follows.
Fred Wakefield
Eight seasons in the NFL taught me discipline, resilience, and how to perform under pressure. In business, I’ve spent years helping leaders step back, evaluate their models, and refine how they operate so they can scale with less chaos and more consistency.
What drives me is helping leaders stop guessing, see their business clearly, and make decisions that actually move the needle.
Together: Your Strategic Advantage
We drive transformation in business and life that creates freedom.
We guide founders through the right moves and proven strategies.
Breakthroughs become possible.
Progress becomes real.
Freedom with time becomes yours.
The Right Play
Starts Here
You don’t need to do it alone. Whether you need community, coaching, or consulting, we’re here to help you find clarity, build confidence, and create unstoppable momentum so you can create freedom in business and life.
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